In need of a Realtor?



Here are the reasons to work with a Realtor

For nearly ten years I have heard many excuses on why not to hire a Realtor. “I am contracting my nephew who just got his license, and I want to give him a hand by using him to sell my home”. “Who better than I to sell my own house?” “To buy a house I don’t need to contract a Realtor, I can just talk to the selling agent”. All of these explanations are perfectly understandable and normal for such a serious transaction. First of all, if you are relying on your inexperienced nephew to help you sell your home, you run the risk of overpricing or underpricing your home, and not having many prospects knocking at your door to buy your home. Secondly, it will be great if you can sell your home if you could enter it in the Multi-listing System, which is just accessible to realtors. Of course, you can utilize other media tools to advertise your home, but your realtor has many contacts and other realtors that might bring in qualified prospects, without putting you at risk of opening the door of any stranger that might not come in with the best intentions. Third, if you are a buyer, you will need representation, because the selling agent will be representing the seller, and will not be representing your best interest in the transaction, creating a conflict of interest. Remember, the selling aworks for the seller, wanting more money for the home, and negotiation will be difficult. Well, let’s see these and other reasons why to get a realtor.

Realtors are using social media

Realtors will use forms of media to promote your home, and find buyers. Because real estate agents have be on top of learning knew technologies and new forms of communication, the new forms of social media have helped in the promotion of real estate. Realtors can educate, promote properties, help other colleagues promote their properties, and increase their sphere of influence through multi-media. The use of Facebook, LinkedIn, Twitter, and their real estate agency websites provide a variety of networking possibilities. Talk with your Realtor to find out which methods of media they utilize to help you sell your home, or to find a home.

You need someone who can represent you

If you are a buyer and you have already gone through the prequalification process with a bank, you already have determined how much you are willing to pay for a home. Then the task of finding a home will be left to the buyer and its representation, the Realtor. For instance, Michele Lerner wrote in an article on the Washington Post that you need someone who’s invested in educating you about how to buy a home and can help you interpret the local market while giving you some nitty-gritty advice like making sure you have some liquid cash available before you start looking at homes so you don’t have to wait to make an offer. An experienced realtor knows the area, and can properly advise you on school districts, local tax and township regulations, and help you with the negotiating process with expertise.

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Buyer agency or Seller agency

The buyer agent signs a contract with you called buyer agency agreement, in which the agent agrees to assist the buyer in all its real estate needs through the negotiation process, and settlement all for free. The buyer agent’s commission is paid by the seller and the buyer agent is there to shows homes and matches buyers to homes.  Seller agents work for the seller and sign a contract to maintain the listing of the home for an amount of time specified in the contract. Contracts with seller agents can be of 3, 6 or 12 months. The seller agent is responsible for conducting a market analysis of the home, provide tips on how to stage or improve the home for market, take pictures and video of the home for market reasons, advertise the home in the multi-listing service and other websites pertaining to real estate, do open houses, help in the negotiation process, and on to help prepare the seller for settlement. Many Realtors work as buyers’ agents and as listing agents for different transactions, in this case, this is called a dual agency; some work with a team on which some agents work only with buyers and some work only with sellers. In case an agent is approached by a buyer on an open house, and that buyer wants to buy that particular home using the listing agent, the listing agent must tell the buyer they are representing the seller. They can agree to work using the dual agency contract, but as long as both parties agree to this.

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Real estate agents can speak the business language for you

With years of experience, I have learned the jargons of the business, how to negotiate in a shark-like manner, not backing down and fighting for the best deal for my clients. According to an article in, Realtors know the business language, we have to maintain our license through continuing educational courses every two years, and yearly continue to take courses provided by our agencies that help give our clients the tools in an ever-changing technological age, where the information has to be accessed and provided quicker than ever. With the touch of a button on my mobile, I can check my listings, provide information on properties in the market to my client along with public records information, send emails, call the bank for the latest status on my clients loan approval, and negotiate with other agents on the sales price of a property. Real estate agents are on top of technology to utilize the tools in a responsible, adequate manner.

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Not every real estate agent is a Realtor…

Not every real estate agent is a Realtor, who is a licensed real estate salesperson who belongs to the National Association of Realtors®, the largest trade group in the country. What difference does it make? Realtors are held to a higher ethical standard than licensed agents and must adhere to a Code of Ethics (

If you are in need of information on real estate, contact your local Association of Realtors or myself I would gladly help. I know as a Realtor, that the more educated our client is the better to make a smooth transition into helping them selling or buying a home. Your opinion in this blog is appreciated.








So I watched Outfoxed

outfoxedIn 2004, left-leaning documentary filmmaker Robert Greenwald criticized right-leaning billionaire Rupert Murdoch in his controversial documentary called Outfoxed. My Technologies of Communication professor assigned for us to watch Outfoxed and provide a review and our opinion for this weeks’ blog.

Let’s review Outfoxed

Outfoxed was full of former Fox News employees, and some apparently who are still working there who appeared anonymously, to share their experiences on how Rupert Murdoch decides every news with an apparent right-wing agenda, to control the masses opinion on the viewer’s political opinion.

My expert opinion


My opinion in terms of what we learned this week about what is bias and monopoly or oligopoly in the media world and Outfoxed is that all media is controlled with some political agenda. I am still doubting the motives of any journalist, especially if he is openly left-leaning, creating a documentary with some anonymous person giving some facts, which can create in me a big doubt. Are they real? Or are these so called “anonymous” just created by the journalist himself?


Outfoxed is biased in my opinion

I still haven’t found a documentary equaled as Outfoxed that has criticized CNN or NBC. Yes, there is bias, and social media is powerful too. This week we got the opportunity to see that only six companies own media. That includes radio, cable television, magazines, newspapers, the music industry, and even live event ticket sales. I see constantly if not at every hour, a lot of negative media against the Republican candidate, and this election has become brutal compared to other years. Both channels are owned and persuaded by political parties. CNN is Democratic and Fox is Republican. It is obvious that both channels will be against each other’s political parties. There is no denying the issue is not only on Rupert Murdoch trying to control media, it is also CNN’s owner, Ted Turner, trying to control viewers’ opinion. For example, In October 2011, Amber Lyon, a reporter for CNN told a European news service that she had been directed by CNN to report selectively, repetitively and that this was common practice in CNN.

I am not surprised at the level of distortion of Fox or any news channel.

Do you think that over a decade later, Fox has improved or worsened?

They ALL have an agenda

I believe it is the same, if anything now there is competition, and more to work on for all of us to decide who to believe. In Catherine Taibi’s Huffington Post blog about the 10-year anniversary of Robert Greenwald’s film, she says: “Our job is to continue to build other media to counter Fox,” Greenwald said. “There is a truth, there are facts, and none of them are on Fox.”


I think she nailed it in asking other channel networks to counter Fox, that agenda has been there forever, and will continue to be so as long as the owners are controlling media. Now more that they can synergize into the Internet. In Greenwald’s opinion, no channel has complete facts, and none give the truth, just half truths. As we can see, media ownership does impact the agenda for the news and Fox is just an extreme example.

what do you think

So what do you think?

So now that we know that media can be biased and monopolized, we can be careful in discerning what we read, view, or listen to. What do you think on television news channels becoming bias and feeding the sheep distorted or half news? Do you think that media ownership does impact the agenda? I certainly feel scared, if anything, I don’t trust none of them anymore. Just share your opinion on this matter and I can sleep in peace without having the constant nightmares of a fox howling on my window…get it?

Is Media Driving You Crazy?

By Carolyn Pachas


My professor loves me, yes she does, and she gave me an assignment that I love, blogging. Nothing can be more rewarding than to spend your time doing something you love, writing. I love communicating to others my adventures, my profession, and my fascination with the way how media has transformed over the last ten years due to the explosion of the Internet. As a Realtor and Director of a Family Center, I have to commit to such forms of communication. There was, however, one thing I didn’t like doing this week. She made me have a diary on my media exposure, wanted or unwanted. You know, those times you connect to the Internet by your own accord, or when you get bombarded with media exposure in unexpected places. As part of my research and learning on this matter, I will be referring to the book  studied for class by Jack Lule called Understanding Media and Culture.


Agenda Setting is draining me

As I completed the media diary last week, I noticed not only was I constantly looking at my smartphone for the next email or the next text message but was also sent  unwanted spam and commercials when all I wanted was to just read the news on the MSN page or read my emails.

The next attack came in the form of infomercials blaring on the television in my doctor’s office and the television screen on the supermarket checkout. Oh those daunting minutes at the gas pump watching another television screen with a commercial, how can I be submitted to such torture. There were moments when I felt hypnotized, but others when I felt tired of it. I do know this advertising is trying to influence me through agenda setting, which is defined in Jack Lule’s book as the news media determining the issues the public considers important and when advertisers are trying to convince you to buy something.

But I don’t let myself get persuaded that easily because as time passes and you age, (I’m not that old, just wiser) you tend to get more educated on the matter before making a decision. Should I buy those beautiful sandals that although gorgeous, are too expensive and can destroy my feet? You get the point.


Convergence Culture Confinement

What else will they do to try to convince me? For instance, I was checking my emails and on the right side corner there was a small ad (promoted link) that said “_____ politician says buying gold will not be enough…” this is a great example of convergence, where this company trying to sell a commodity, utilizing the position of a politician is trying to convince you to buy another type of mineral that is supposed to be better for when the world enters into an economic catastrophe. It is sneaky and clever at the same time, with its doom giving the reader a sense of fear. This is called propaganda, communication that intentionally attempts to persuade its audience for ideological, political, or commercial purposes.

As I read chapter 2 of Understanding Media and Culture by Jack Lule, convergence culture is the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behavior of media audiences who will go almost anywhere in search of the kinds of entertainment experiences they want.


The spiral of silence; making you an outsider

Let’s talk about the spiral of silence. As I have learned in the book written by Lule, there are people that feel silenced by the majority in a media platform, they feel their opinion is somehow wrong, or not supported by the masses. They go through the spiral of silence. These individuals who hold a minority opinion silence themselves to prevent social isolation from the majority that has such a strong view on an issue. This issue can be political, religious, or social. It can happen with family members, friends, classmates, and even co-workers.

Is media fulfilling our desires? social-media-bandwagon1.jpg

Do you Twitter about the last episode of your favorite show? My daughters did constantly about Game of Thrones. Sometimes people feel gratification when talking about a drama show, or a game they play, the fans can start blogs, follow twitter groups, and comment on Facebook about their favorite movies, sports, or entertainers. The uses and gratification theory is explained by Lule as a theory where individuals use media to satisfy specific needs or desires. When I started viewing a Spanish show, I became a member of the group on Facebook just to be bombarded later with constant messages about the last episode, contests that I couldn’t participate of because it was aired in a foreign country and the two main character’s last kiss scene. This kind of barrage made me leave the group with the touch of a button.

Do not misinterpret me, I love media

I embrace media, but would love to disconnect every once in a while, and who wouldn’t? I want to know your opinion; so tell me if I am the only one that feels bombarded, too obsessed with it, that even though we don’t like the bombardment, we can’t stop using it. Feel free to share how you feel about media today.